Wednesday, February 17, 2010

Every book project has a hiccup, doesn't it?

Well, I had intended to write about how smoothly everything was rolling along at this point . . . then we got the hiccup. The proof copy of Freedom Island that should have been here two weeks ago didn't show up on time. And of course the delay happened with me out of the country. International phone calls . . . getting a courier service to check on it for me . . .  I'm ordering a second one, staying in touch with the post office (a hard fact of running a business in a very small town is that not many overnight services are truly "overnight"). But we're clicking along again.

Meanwhile, JR has done a wonderful job of finding folks to contact for endorsements--luckily, in today's world not everything depends upon there being a physical book in our hands. We are offering PDF copies and able to get those out to everyone who needs them.

Choosing the book's official publication date and the time for the publicity launch has been puzzling me. I wanted a date with relevance, a date early enough in the year to get a buzz going well before the November elections. Remember, the story is about a group of people who are coping with the very things we are seeing on the news today: higher unemployment, bigger government, and the prospect of rising taxes to cover the costs. So, it finally hit me that what better date to launch Freedom Island than . . . April 15th.

It's tax day for the majority of Americans, when a lot of us grit our teeth and sign our returns, the day that it really sinks in just how much of our income went to feed the huge Uncle Sam machine. If there is ever a time when taxpayer awareness hits a high point, it's that day!

We've got just at two months to get books printed and distributed, endorsements gathered, website finalized, reviews, ads and tweets at the ready--Can we do it?  I think so!

I've got to make myself another cup of tea!
Lee Ellison

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